What are some of the best ways to reward loyal customers?
best ways to reward
Did you know that there is a 70% chance of selling to an existing customer? Customer loyalty programs could become an essential tool for companies to foster long-lasting relationships with their existing customers. Let’s explore five exceptional customer loyalty programs that have proven to be highly effective in different industries.
1. Points-Based Rewards
One of the most popular loyalty program models that fuel customer satisfaction and drive engagement is Point-Based Rewards. Customers can use the program to earn points for each purchase they make, which can then be redeemed for special perks like discounts or free gifts. Brands like CRED have successfully implemented this program, attracting users with the excitement of earning points and receiving significant incentives.
2. Referral Programs
Referral programs reward customers who recommend new customers to a business by utilizing the influence of word-of-mouth advertising. By converting existing customers into brand evangelists, this program not only increases customer acquisition but also loyalty.
3. VIP Access
VIP access programs cater to customers who crave exclusivity and enjoy feeling like insiders. By offering early access to new or limited-edition products, or exclusive events, companies can create a sense of excitement and make customers feel special.
4. Tiered Loyalty Program
These programs are designed to provide customers with escalating benefits of unlocking exclusive rewards at every level. As customers progress through different tiers corresponding to their level of engagement or spending, they can get exclusive rewards, discounts, and personalized offerings. The programs incentivize customers to reach higher tiers and foster a sense of achievement and belonging. One of the largest hotel chains in the world, Marriott, utilizes this approach.
5. Complimentary Gifts
Everyone enjoys receiving gifts, so businesses can capitalize on this by implementing reward programs with freebies. Whether it’s a birthday treat, a surprise sample, or a seasonal gift, these gestures create positive emotions and reinforce customer loyalty.
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With there being 3.5 billion smartphone users in the world, mobile becomes one of the key elements of an omnichannel strategy. With the addition of hundreds of millions of users in a month, it makes sense for a customer to seek support on their mobile devices too.
According to a study conducted by SuperOffice, 90% of customers stated their customer service experience on mobile was negative and 52% of customers said that a poor mobile experience makes them less inclined to the brand. To improve on this factor, make it easier for your customer to navigate and get support. The top complaint of customers for customer service on a mobile site was “difficult to navigate”.
With there being 3.5 billion smartphone users in the world, mobile becomes one of the key elements of an omnichannel strategy. With the addition of hundreds of millions of users in a month, it makes sense for a customer to seek support on their mobile devices too.
According to a study conducted by SuperOffice, 90% of customers stated their customer service experience on mobile was negative and 52% of customers said that a poor mobile experience makes them less inclined to the brand. To improve on this factor, make it easier for your customer to navigate and get support. The top complaint of customers for customer service on a mobile site was “difficult to navigate”.