Two primary approaches dominate customer service strategies – proactive and reactive. Both methodologies aim to address customer needs, but they differ significantly in their execution and impact. Let’s explore the differences between proactive and reactive customer service, their respective benefits,…
Customer Relationship Management (CRM) systems play a pivotal role in collecting, organizing, and analysing customer data. However, inaccurate and outdated information within CRM databases can hinder effective decision-making. CRM cleansing is a critical practice aimed at maintaining the integrity and…
According to a report by The Insight Partners, the global virtual assistant market is projected to reach USD 47.57 billion by 2028. Despite the widespread adoption and undeniable benefits of virtual assistant services, these are often plagued by misconceptions and myths.…
In 2023, 71% of global businesses have a website. More than 28% of businesses now carry out their operations online, and more than 43% of small businesses intend to make investments in the functionality of their websites. Having an internet…
Establishing a strong online presence and effectively reaching their target audience is challenging for a startup. As the digital world continues to evolve rapidly, it is crucial for startups to adapt and leverage digital marketing strategies to stay ahead. However,…