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Why is responsive web design important now more than ever?

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Responsive web design is a digital-age practice of designing a website that is adaptive to all devices and screen sizes. This web design approach ensures website optimization for desktops, laptops, and mobiles and eliminates the need for a separate mobile-optimized website.

The rising in mobile usage is one of the major factors that lead to the necessity of a responsive website. This study, in which 73% of web developers state that website non-responsiveness is one of the top reasons visitors may leave the website, serves as compelling proof of the necessity.

Having said that, let’s look at some of the most convincing reasons why web responsive design is important more than ever.

User experience

There’s no denying the fact that a good UX can become a competitive differentiator for a business. Because of how much they value it, 80% of users are willing to pay more for improved UX. Responsive designs empower you to tailor an experience for each type of device. Regardless of the type of device, this gives viewers simple navigation and interaction options, which makes for an excellent viewing experience.

SEO Rankings

Since September 2020, Google has adopted a mobile-first indexing approach, meaning that it will use a website’s mobile version for indexing and ranking purposes. A responsive website is no doubt, mobile-friendly, and having one will increase your chances of ranking on SERPs. There will only be one URL for all site versions, avoiding duplicate content issues, which is another added SEO benefit.

Outsourcing your web development project? Here’s how you can efficiently manage it!

Cost-savings

Another key advantage of a responsive website is it can save your budget. Now that you only need to maintain one website that adjusts to all screens, you no longer need to manage two versions of a website for different device specifications. This is a smart investment for any business because it not only saves you time and effort but also reduces expenses.

Future-readiness

Responsive design is a future-proof way to design websites that will look and function great on any device. New technologies are surely going to be introduced in the future; a responsive website can adapt to new device types and sizes, turning down the need for redesigning. This makes sure that in a digital landscape that keeps evolving, your website remains relevant.

Conclusion

A responsive design has become a non-negotiable for modern websites. With this approach, you can make sure to have a website that is visually appealing, loads fast, and is future-proof.

If you have any queries regarding web development, please contact us and our experts will be happy to help you.

Picture of Gautam Gayan

Gautam Gayan

This article is written by Gautam Gayan. He works as a Content Marketer at BolsterBiz. Apart from being a passionate content creator for Customer Support, CX, and Digital Marketing, Gautam is a theatre enthusiast, an avid reader, and an aspiring poet. For any related queries reach gautamdotgayanatbolsterbizdotcom

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