Success stories with BolsterBiz
How SYB cut their cost per conversion by 73% with a smarter PPC strategy
SYB's EMF protection ads struggled with high PPC costs, low ROAS, and slow downloads. BolsterBiz stepped in with PPC strategy optimization that turned campaign performance around.
73%lower cost per conversion
43%lower average CPC
$0.96average CPC (down from $1.68)
$200k+value of products sold
The story
A niche product, and PPC that wasn't paying off.
SYB makes EMF protection products - phone pouches, laptop pads, and even baby blankets, all designed to help people reduce their exposure to EMF radiation without giving up their devices. Founded back in 2012, the brand is now sold in over 30 countries.
But here's the thing about EMF protection: it's a niche market. Not everyone knows what EMF radiation is, and that makes paid advertising tricky. SYB was running PPC campaigns, but the numbers weren't great - high CPC, low ROAS, and despite targeted promotions, e-book downloads stayed low.
On top of that, SYB needed someone who actually understood PPC and could work within a reasonable budget - not always an easy combination to find. BolsterBiz stepped in to rebuild the strategy from the ground up.
ClientSYB (Shield Your Body)
IndustryEMF protection / health & wellness products
Founded2012
FounderR Blank, building on research by Dr. Martin Blank
ProductsPhone pouches, laptop pads, apparel, baby blankets, and other EMF-shielding solutions
ReachSold in 30+ countries, plus an education-focused content arm
The challenges
Marketing issues they were facing
SYB's marketing wasn't translating into results the way it should have. Here were their primary roadblocks.
E-book downloads stayed low
Even with targeted promotions and outreach, the numbers just weren't moving.
Finding the right team was hard
They needed people who actually knew PPC, without blowing the budget to get them.
It's a niche market
EMF protection isn't something most people actively seek, so the approach had to be focused and deliberate.
PPC wasn't performing
High cost per click, low return on ad spend. Money was going out, but conversions weren't coming in.
The solution
Solutions implemented by BolsterBiz for SYB
First, we went back through SYB's previous campaigns to see what worked and what didn't. Then we spent time understanding their products and the target audience, which shaped how the new campaigns were built.
From there, it was about keyword research focused on relevance, not just volume, building out ad groups around those keywords, and writing ad copy that actually called out what makes SYB's products different. Bids and budgets were set per ad group, and we kept a close eye on performance, adjusting as we went.
Basically, more testing and refining based on what the numbers were actually saying.
What changed
- Average CPC dropped by 43% over the campaign period.
- Cost per conversion dropped by a massive 73%.
- Ad spend got reallocated toward the campaigns that were actually converting.
- Overall, lower customer acquisition cost and better ROI.
Client feedback
What the client said
R BlankCEO, Shield Your Body
BolsterBiz is the only resource we have found that can assign skilled resources for a reasonable budget to step into PPC.
Case study preview
Take a look inside
Browse the first two pages free. The full case study walks through how BolsterBiz rebuilt SYB's Google Ads and brought cost per conversion down 73%.
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Want to read the full story?
The full case study breaks down the keyword strategy, how ad groups were structured, and the quarter-by-quarter numbers showing CPC and cost per conversion trending down.
- The keyword strategy
- How ad groups were structured
- Quarter-by-quarter CPC and cost-per-conversion numbers
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