SYB’s EMF protection ads struggled with high PPC costs, low ROAS, and slow downloads. BolsterBiz stepped in with PPC strategy optimization that turned campaign performance around.
lower cost per conversion
lower average CPC
average CPC (down from $1.68)
countries served
SYB makes EMF protection products — phone pouches, laptop pads, and even baby blankets, all designed to help people reduce their exposure to EMF radiation without giving up their devices. Founded back in 2012, the brand is now sold in over 30 countries.
But here’s the thing about EMF protection: it’s a niche market. Not everyone knows what EMF radiation is, and that makes paid advertising tricky. SYB was running PPC campaigns, but the numbers weren’t great — high CPC, low ROAS, and despite targeted promotions, e-book downloads stayed low.
On top of that, SYB needed someone who actually understood PPC and could work within a reasonable budget — not always an easy combination to find. BolsterBiz stepped in to rebuild the strategy from the ground up.
Client
SYB (Shield Your Body)
Industry
EMF protection / health & wellness products
Founded
2012
Founder
R Blank, building on research by Dr. Martin Blank
Products
Phone pouches, laptop pads, apparel, baby blankets, and other EMF-shielding solutions
Reach
Sold in 30+ countries, plus an education-focused content arm
SYB’s marketing wasn’t translating into results the way it should have. Here were their primary roadblocks.
Even with targeted promotions and outreach, the numbers just weren't moving.
They needed people who actually knew PPC, without blowing the budget to get them.
EMF protection isn't something most people actively seek, so the approach had to be focused and deliberate.
High cost per click, low return on ad spend. Money was going out, but conversions weren't coming in.
First, we went back through SYB’s previous campaigns to see what worked and what didn’t. Then we spent time understanding their products and the target audience, which shaped how the new campaigns were built.
From there, it was about keyword research focused on relevance, not just volume, building out ad groups around those keywords, and writing ad copy that actually called out what makes SYB’s products different. Bids and budgets were set per ad group, and we kept a close eye on performance, adjusting as we went.
Basically, more testing and refining based on what the numbers were actually saying.
Browse the first two pages free. The full case study walks through how BolsterBiz rebuilt SYB’s Google Ads and brought cost per conversion down 93%.
The full case study breaks down the keyword strategy, how ad groups were structured, and the quarter-by-quarter numbers showing CPC and cost per conversion trending down.
